Royanna Stratmoen, Certified Image and Color Consultant, Radiate with Royanna — serving women in the Midwest and virtually everywhere

Hi, I’m Royanna — and I’m so glad you found your way here.

As a color and style coach for women 40+, I know what it feels like to stand in your closet feeling invisible, frustrated, or just… stuck — you’re not lost. You just haven’t had the right guidance yet.

I didn’t plan to become a Certified Image & Color Consultant. Honestly? It started with a quiet moment and a journal.

After nearly six years with a shapewear company I loved — building relationships, cheering women on, watching confidence bloom — the company closed. And just like that, a chapter I hadn’t expected to end… ended.

I was in my mid-to-late fifties. I could have played it safe. Instead, I sat with God and started writing. What came out of that journal surprised me: a nudge — clear as anything — toward color analysis and image consulting. I had no idea what that path looked like. I just knew I was supposed to follow it.

I applied to the Style by Color training program the same day I felt that nudge. And I was accepted that same day.

I believe with everything in me that He doesn’t waste a single season. That closed door became the most wide-open chapter of my life.

From Journal to Jewelry: My God-Given Mission to Help Women Shine

A Little More About Me ✨

I’m a God’s girl. I’ve been married to my high school sweetheart for 37 years. I’m a mom to three adult kids and a very proud Nana to grandson Carson — with a granddaughter arriving in October 2026. I have two cockapoos who have absolutely no idea they’re dogs.

I’ve also lived in many seasons — and many sizes. I know what it feels like to hide in your clothes. I spent a lifetime knowing what it’s like to dress as a size 16 and a size 6 — and here’s what I learned: confidence doesn’t live in the tag. It lives in knowing what actually works for your body, your colors, and your season of life.

That’s exactly what I teach.

Royanna Stratmoen laughing candidly — color and style coach for women 40+ — warm, real, and approachable

What I Know to Be True

  • You are not too old to reinvent yourself.
  • Style should feel joyful — not stressful.
  • You don’t need more clothes. You need to know which ones actually work.
  • Confidence is not a size. It’s a skill.
  • Color changes everything.
  • Accessories are not optional. They’re the exclamation point.
  • It is never too late to feel beautiful again.

Trained & Certified — So You Can Trust the Processually works?


I’m a Certified Image Consultant (CIC) trained through Style by Color under founder Shari Braendel. My certifications include color analysis, body styling, closet coaching, and hair color guidance.

With more than 20 years of experience in relationship-based business, I don’t do one-and-done. Women who work with me don’t just get an appointment — they get ongoing support, community, and a cheerleader who genuinely cares.

The jewelry side of my work found me the same way this whole journey did — through a quiet nudge I couldn’t ignore. Park Lane Jewelry is a 71-year-old, family-owned legacy company, and partnering with them felt like a perfect fit. Accessories are never an afterthought in my work — they’re the finishing touch that brings a whole look together. And Park Lane makes that part genuinely fun.

Royanna celebrating a Park Lane Jewelry delivery — because accessories should feel this good!

What Happens When We Work Together

Whether we’re discovering your best colors through personalized draping, styling your shape with intention, building a closet that actually makes sense, or finishing your look with the perfect jewelry — everything I do is rooted in helping you feel radiant in your real life.

I serve women in person across the Midwest and virtually anywhere — so wherever you are, we can work together.

Not a runway. Not a magazine. Your life.

Royanna Stratmoen performing a color analysis draping session — Style by Color certified


Read what to expect in a color analysis appointment 👇🏻

READ THE COLOR ANALYSIS ARTICLE HERE!

💗 Testimonials from the Radiant Community

  • “HOLY COLOR WHEEL!!!
    If you haven’t booked your Style By Color session with Royanna, don’t wait any longer! I went into this thinking that I would get some helpful tips- when we finished my head was almost spinning!
    I went straight to my closet and removed everything that was not ‘good’ for me.
    It was a gift I didn’t know I needed.
    My session with Royanna not only got me motivated, it was a “flip the switch” no-brainer. I HIGHLY RECOMMEND THIS EXPERIENCE! Thanks Royanna!!!”
    Jan
    Kentucky
  • “Since my session with Royanna every morning, I go through this whole process about how I really want to lean into all the things that I learned, not only the colors but the style and how certain things look on my body. Yesterday, I wore my new flat-front pants and I was happy with what I pulled together.
    It really does feel good when we look at ourselves in the mirror and like what we see!”
    June
    Texas
  • “I did my color & style analysis with Royanna Stratmoen recently. It was SO easy, super fun, and seriously eye-opening! 🎨Today’s project: Operation Closet Clean-Out
    If it doesn’t fit my new color code or style vibe… it’s outta here!”
    Christina
    South Dakota

I believe every woman deserves to feel beautiful — exactly as God created her — in her own skin, at any age, in any season.

Ready to Radiate? Let’s Find Your Colors.

Not sure where to start? Contact Royanna — she’d love to chat.