Royanna Stratmoen, Color and Style Coach for Women 40+, smiling and accessorized with gold jewelry, layered necklaces, and statement glasses.

Color and Style Coach for Women 40+

A Journey of Alignment & Radiance

Hi, I’m Royanna—and I believe every woman deserves to feel beautiful, just as God created her- in her own skin, no matter her age, size, or season of life.

I’ve always carried confidence in many areas of life, but when it came to what I wore, I never really had a “style.” I often dressed for comfort or convenience, not knowing which colors or pieces actually flattered my shape or reflected my personality.

My journey into personal style wasn’t something I planned. It began with a tug on my heart during quiet time with God—an unexpected nudge to start writing in my journal about becoming a Certified Color & Image Consultant. I had no idea where it would lead, but I chose to follow.

From there, I pursued training through Style by Color, learning color analysis and body style for all shapes—and as a Color and Style Coach for Women 40+ began helping women rediscover their confidence through what they wear. This work is about so much more than outfits. It’s about confidence. It’s about clarity. And it’s deeply rooted in faith.

Now, I’m equipped to shop with purpose and a plan—and I help women do the same. Through color, shape, style, and a little bit of sparkle, I guide women toward wardrobes (and confidence) that reflect who they truly are—inside and out.

If you’re longing to feel aligned with your wardrobe, to express the beauty God placed within you, and to show up as your best self in every season—I’d be honored to walk that journey with you.

From Journal to Jewelry: My God-Given Mission to Help Women Shine

👗What I Do

Color and Style Coach for Women 40+ rediscover their confidence through style, color, and shape. Whether you’re stuck in a style rut, unsure what colors flatter you, or just tired of settling for clothes that don’t feel quite right—I’m here to guide you.

From in person or virtual appointments with color analysis and body style consulting to Park Lane accessory styling, I’ll help you create a wardrobe (and mindset) that radiates with joy and ease.

Royanna Stratmoen standing outside in a leopard print dress and coordinating sandals, smiling confidently as she models bold style for women 40+.

The Journey to Radiant Style

Not sure where to start? That’s okay! Color and Style Coach for Women 40+ I guide women through a simple 5-step journey to uncover personal style that feels like you:

  1. Awareness: You realize your closet doesn’t match your confidence—or your season of life.
  2. Discovery: You explore your best colors and body shape with guidance.
  3. Clarity: You begin to see how pieces and outfits reflect your true self.
  4. Joy: Getting dressed starts to feel easy, even fun.
  5. Confidence: You radiate alignment—in every season—and it shows.

👗 Whether you’re standing in front of a full closet or a fresh start, I’m here to walk with you.

Curious how a virtual color analysis actually works?


It’s one of the most common questions I get—and the good news is, you don’t have to guess. As a Color and Style Coach for Women 40+ I break it all down for you in this blog post. Whether you’re a professional on camera, a grandma on FaceTime, or simply ready to feel confident in any light, I’ve got you covered.
👉 Read what to expect in a color analysis appointment 👇🏻

TESTIMONIALS

💗 Testimonials from the Radiant Community

Helping women dress with purpose, confidence, and joy. Your wardrobe should reflect who you truly are—inside and out.

Style isn’t about perfection—it’s about intention. I love helping women discover that confidence can begin in their closet. Once you learn what works for your color code and shape, getting dressed becomes fun again.

  • “HOLY COLOR WHEEL!!!
    If you haven’t booked your Style By Color session with Royanna, don’t wait any longer! Look at what I purged!
    I went into this thinking that I would get some helpful tips.🤔 When we finished the session my head was almost spinning!🤩 I went straight to my closet and removed everything that was not “good” for me.
    It was a gift I didn’t know I needed, because I had SO much jewelry and SO many clothes that I knew I needed to thin out but had no motivation to do so. My session with Royanna not only got me motivated, it gave me justification for purging and accountability to make improvements for myself!🥰 She was so helpful and knowledgeable, and it was a “flip the switch” no-brainer. I HIGHLY RECOMMEND THIS EXPERIENCE! Thanks Royanna!!!”
    Jan
    Kentucky
  • “Since during my colors with Royanna every morning, I go through this whole process about how I really want to lean into all the things that I learned about not only the colors but the style and how certain things look on my body. I wasn’t exactly excited about flat front pull on pants aside from having a few linen pants that pull on. I really have never worn and pull on pants and I wasn’t really sure but I went and search and I found a pair of that. I think I am in love with and they’re from Old Navy so I want to share here because I know others might be going through similar thought processes. Say yesterday, I wore my new pants, which are Jean material and I loved them and I was happy with what I pulled together from my closet even though these are not items that I have worn in a very long time meaning my top of my sweater, but I think it all pull together and I met the goal 3/4 blank sleeves, cropped pants flat front and I felt great really does feel good when we look at ourselves in the mirror and like what we see!”
    June
    Texas
  • “I did my color & style analysis with Royanna Stratmoen recently. It was SO easy, super fun, and seriously eye-opening! 🎨Today’s project: Operation Closet Clean-Out
    If it doesn’t fit my new color code or style vibe… it’s outta here!”
    Christina
    South Dakota