STYLE. COLOR. SPARKLE. CONFIDENCE.
Color + Shape + Style + Confidence
Feel Radiant in the Body You Have — Right Now
As a Style Coach for Women 40+, I help women feel amazing in what they wear—by choosing colors and styles that flatter their shape, reflect their personality, and fit their season of life.
Let’s unlock your confidence with tools that truly fit: color, shape, and self-love.
🌟 Ready to see how stylish you really are? Drop your name + email and get instant access to my Color & Style Confidence checklist!
Hello Beautiful!
Meet Royanna
Style. Color. Shape. Confidence.
Hi, I’m Royanna — a stylist, Certified Color and Image Consultant, and style coach for women 40+ who are ready to stop settling and start shining.
If you’ve ever stood in your closet feeling frustrated, overwhelmed, or unsure what actually works for your body anymore… you’re not alone — and you’re exactly who I help.
I believe fashion should fit YOU — your personality, your shape, and your real life.
Whether we’re:
- Discovering your most radiant colors through personalized draping
- Styling your shape with confidence-boosting outfit formulas
- Choosing comfort without compromise — from wardrobe to accessories
- Finishing your look with accessories that flatter your features, highlight your best assets, and express your personality — hello, Park Lane sparkle!
I’m here to help you feel radiant in every season of life — with zero pressure and a whole lot of support.
Let’s build a wardrobe (and mindset) that works for you, not against you.
your style journey starts here!
Ways To Work With Me — Find Your Best Color, Style & Confidence Combo!
Ways to Work With Me — Let’s Find Your Confidence Combo!
From color clarity to wardrobe confidence, as I style coach for women 40+, I help women rediscover their sparkle through personalized style and image consulting—in person or virtually. Whether you’re feeling stuck in a style rut or ready to refresh your entire look, you’re in the right place.
🌟 Ready to Radiate with Royanna?
Whether you want to refresh your wardrobe, define your personal style, or finally understand your best colors and silhouettes—I’ll guide you every step of the way.
✨ Choose your favorite services below and let’s create your Confidence Combo!
Color Confidence
Color Confidence Sessions
Find the shades that light you up and make shopping easy! Whether you choose a virtual or in-person session, you’ll leave knowing exactly what colors flatter you.
✔️ Virtual or in-person options
✔️ Personalized swatch cards available
✔️ Includes a detailed Color Code Guide
Body Style & Wardrobe Consult
Style Your Shape with Confidence
Learn to dress your current body—no shame, just strategy! We’ll identify the silhouettes and outfits that make you feel amazing again.
✔️ Body Shape Discovery
✔️ Closet Edit or Capsule Planning
✔️ Full Confidence Combo Session (Color + Shape + Wardrobe)
Jewelry Styling with Park Lane
Sparkle Styling Sessions
Accessories are the exclamation point to every outfit! Let me help you choose jewelry that flatters your face, fits your vibe, and makes your outfits pop.
✔️ Learn about jewelry for your body type
✔️ Monthly Park Lane Drops
✔️ Host a Sparkle Style Party (earn free jewelry!)
🎨 What Happens During a Color Analysis Appointment?
Curious what actually happens during a color analysis appointment—whether virtual or in person?
You’re not alone! As a style coach for women 40+, in this short video, I walk you through exactly what to expect, how it works, and how it helps you discover the colors that make you look and feel amazing.
💡 You’ll see how a personalized color analysis simplifies your wardrobe, boosts your confidence, and helps you shine in every season of life.
✨ Want to see how this works in real life?
Check out this post where I share why color analysis is a game-changer for Zoom and video calls!
🎨 Ready to experience it for yourself? Click below to book your own color analysis and let’s discover your radiance!
👚 Too Many Clothes… Still Nothing to Wear?
You’ve bought the jeans, the jackets, the deals of the day—
but you’re still standing in the closet wondering what to wear.
✨ It’s not about having more clothes.
It’s about having the right pieces—ones that fit your color, shape, and lifestyle beautifully.
💡 COMING SOON:
The 27-Hanger Closet™
As a style coach for women 40+, I will share a signature framework to help you build a simplified, stylish, and joy-filled wardrobe with less stress and more confidence.
✅ Closet clarity (without overwhelm)
✅ Outfit formulas for your shape
✅ Color combinations that feel like YOU
🗓️ Want the early sneak peek?
Text CLOSET to 605.301.8945 and I’ll message you the moment it drops!
Closet peace is coming, friend.
👗 Real Style. Real Confidence.
From feeling unsure to feeling aligned—meet Emma!
She booked a Color + Body Shape session and discovered how to:
✅ Identify silhouettes that flatter her shape
✅ Choose the right white for her skin tone
✅ Style her accessories for impact
✅ Get dressed with confidence & ease every day
💎 Add accessories that highlight her best features
Here’s what she said after following her style rules:
“Wide leg and medium wash jeans, softer white shirt, medium necklace and earrings, darker shoes, and more angular sunglasses!!! Just needed a dark brown purse and would’ve been stellar!”
✨ Want to feel that kind of clarity and confidence in your own wardrobe?
📅 Let’s find your fit—book a free Confidence Chat below! As a style coach primarily for women 40+, as you can see, I can serve all women!
📲 Text the word STYLE to 605.301.8945 and I’ll help you book your own appointment!
Testimonials
Client Feedback
Real women. Real stories. Real support.
Warning: Side effects may include closet joy, confidence boosts, and compliments.
“Who’s booked your color consultation?!
If you have you’re in for a true treat and if you haven’t yet, what are you waiting for?!
I recommend getting on her calendar soon as there’s no doubt it’s gonna fill up quickly!
I did mine the other night and it was SO cool to learn about the different color types, what colors work best for me, and what might not really work at all!
Royanna made me feel comfortable right away and explained each step of the process in a fun, engaging way. It was the perfect time for me because I’m looking for a few new things for Summer!I was happy to learn that pink IS a good color for me, although maybe not a hot or neon pink! Thank you Royanna for sharing this experience with me!Can’t wait to see who’s next!!!”
I had the privilege of being the very first to have an in person consultation with Royanna!
I have always wanted to have my colors done…and why not do this when her house is right down the road from mine. I really didn’t know what to expect but I went in wanting to accomplish the following 3 things.
1). Find out what colors look best on me!
. I’m a “Cool”…Blue is always best, not to mention my favorite color purple is part of this…at least some shades are!
2). Determine what lip color looks best on me.. Always wear lip shades that are lighter than your eyes. Brown lippy’s thrown out for me.
3). HAVE FUN!. Knocked this one out of the park! We had so much fun!! I hadn’t met Royanna in person before this…but I’m telling you…she is a special person that absolutely lights up the room with her smile and zest for life! I consider her a friend for life!!
Here’s what I’m saying…do yourself a favor and book a session with Royanna. I promise you that you won’t regret it. In fact, I had so much fun I’m going to book another session with her to determine how I can better style myself and find out what glasses frame shape is best for my face.
Stay tuned for more after Royanna and I get that completed.”“Things I learned after my color/style session with Royanna Stratmoen!
Because I’m a Soft, I shouldn’t be wearing white – so now my neutral is bone/off white. Hard to tell from the lighting, but this shirt is off white.
My colors are muted – so the accessories and makeup are also muted – nothing super high contrast.
Because I’m narrow on top (narrow shoulders, flat chest post double mastectomy, and weight loss) and have a thinner middle, I should only be wearing round necks and accessories – nothing with a point. Goal is to make my shoulders appear wider, so my waist appears narrower.
My pants should end in my “diamonds”, creating a more flattering length.
So happy with my continued evolution to dress better! Everyone deserves this appointment – book it!!